Our Story

Hi there!

We're Karmen, Justin & Charmaine!
Our story begins with our children, our belief in growing up with healthy eating habits, and a lot of research. We are a group of parents with roots in the F&B scene, where our offerings are natural and less sweet by default. Like all parents, we are short on time, overwhelmed by choice, and only want the best for our children.

Parenting often feels like learning a whole new language. No matter how hard you try to prepare and equip yourself, the learning curve continues to be steep and daunting. Introducing our little ones to food was something that seemed simpler in theory, and much more complex in practice. While teaching ourselves how to read nutritional labels, we realised that knowledge wasn't enough, and spent long days and nights hunting down convenient but nutritious options for our children.

We know we aren't alone. Through our years in F&B, we’ve encountered many young families. A lot of them frequent our doors for healthier treats that can be enjoyed by everyone in the household. Like us, these families are busy, commonly have two working parents, and seek better options for their young children with the limited time they have.

Whichever way your family likes to eat, live or play, we want you to be able to confidently offer your children reliable, expert-backed products. So, having spent so much time on our individual journeys, we teamed up to pass on our knowledge and lighten your load. We found trusted international food brands, lifestyle products for our active families and toys for our curious children, and even perfected our own recipes for tasty, nutritious snacks. Join us as we share what we learn, support each other, and nurture happy, healthy young eaters together!